Since July 2019, the shopping event runs for 48 hours, continuing an upward trend from the 24 hours when first introduced. The event quickly became the online retailer's biggest shopping day of the year, making it the summer counterpart to Black Friday. dollars, most of which came from the United States.Īmazon Prime Day launched in 2015 as a celebration of the 20th anniversary of Amazon's founding. In 2022, sales during the event reached a new record high, amounting to 12 billion U.S. To learn more about how and for what purposes Amazon uses personal information (such as Amazon Store order history), please visit our Privacy Notice.Amazon Prime Day sales have been rising gradually year after year. You can change your choices at any time by visiting Cookie Preferences, as described in the Cookie Notice.

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Amazon prime day sales